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Campaign & Landing Page Audits

Find the leaks before you scale the spend.

Most accounts don't have a traffic problem—they have a waste problem. Our audits pinpoint where budget and conversions are slipping away, then hand you a prioritized plan to fix it.

Campaign Audit

A forensic look at your ad accounts

We review Google, Meta, X, and native campaigns line by line to uncover what's working, what's wasting money, and what's missing entirely.

  • Account & campaign structureConsolidation, segmentation, and naming hygiene.
  • Bidding & budget allocationAre bid strategies aligned to CPA, CPL, CPS, or ROAS targets?
  • Targeting & search termsIrrelevant queries, audience overlap, and exclusions.
  • Creative & ad fatigueFrequency, CTR decay, and testing cadence.
  • Conversion tracking integrityPixel, API, and offline-conversion validation.
  • Attribution & reportingDoes your data tell the truth about ROI?
lead-metric // audit.run

Sample visualization of our audit workflow.

Why It Fails vs. How We Fix It

Every audit starts with a hard look at the leaks.

High cost per lead, wasted spend, weak conversion rates, and fragmented targeting—we diagnose each one, then rebuild for efficiency.

Campaign audit: why campaigns fail versus how Lead Metric Marketing optimizes them
High CPL
Broken Funnel
Wasted Spend
Fragmented Targeting
Optimized Funnel
Hyper-Targeted
Scanning campaign…

Illustrative graphic. Figures shown are not typical or guaranteed results; see our Legal Disclaimer.

Run the Diagnostic

From inefficient campaign to optimized performance

⚠ The Bad Campaign

AUDIT

✓ The Lead Metric Optimization

Conceptual illustration of audit objectives, not measured client data.

Landing Page Audit

Turn more visitors into leads and sales

The fastest way to lower CPA is often to raise conversion rate. We evaluate every element between the click and the conversion.

Speed

Load time, Core Web Vitals, mobile rendering, and asset weight.

Message Match

Does the page deliver on the ad's promise in the first three seconds?

Forms & Flow

Field count, step logic, error handling, and mobile usability.

Trust & Compliance

Disclosures, consent language, privacy links, and TCPA considerations.

Deliverables

What you receive

Findings Report

A clear, plain-English breakdown of every issue we find, with screenshots and data.

Impact Scoring

Each issue ranked by estimated impact and effort so you know what to fix first.

Action Plan

A step-by-step roadmap your team—or ours—can execute immediately.

Walkthrough Call

A live session to review findings, answer questions, and agree next steps.

FAQ

Audit questions

How long does an audit take?

Most audits are completed within 5–10 business days depending on the number of accounts, campaigns, and pages involved.

What access do you need?

Read-only or standard access to your ad accounts and analytics is usually sufficient. We never need your passwords—access is granted through each platform's user-permission tools.

Do I have to hire you after the audit?

No. The action plan is yours to keep and implement however you choose. Many clients have us execute it, but there's no obligation.

Do you audit native ad campaigns?

Yes. We review native campaigns across major networks, including advertorial and pre-sell pages, widget placements, and publisher-level performance.

Let's Talk Numbers

Get your audit started.

Share a few details about your accounts and goals, and we'll reach out to scope your campaign and landing page audit.