A new company with over a decade of experience.
Lead Metric Marketing LLC was founded to bring disciplined, metrics-first marketing to businesses of every size—from local storefronts to national advertisers.
Built by practitioners, not theorists.
While Lead Metric Marketing is a newly formed company, the people behind it have worked in digital marketing for more than 10 years combined. We've bought media, built funnels, managed lead programs, and audited accounts across insurance, finance, home services, health, B2B, e-commerce, and local business.
We started this company with a simple belief: marketing should be accountable to the same numbers that run your business. That means tracking that tells the truth, campaigns built around cost per acquisition and return on ad spend, and honest conversations when something isn't working.
Years combined experience
Specialists on the team
Ad ecosystems managed
Verticals served
The people behind the metrics
River Young
Leads company strategy, client partnerships, and performance standards. River brings a long track record in lead generation and paid acquisition across competitive verticals.
Gabriel Moises Martinez
Oversees day-to-day operations and the media-buying team, setting bid strategy, budget pacing, and QA across Google, Meta, X, and native campaigns.
Noah Mendoza
Runs day-to-day buying on core client accounts and serves as the primary point of contact—translating performance data into clear next steps and keeping campaigns on target for CPA and ROAS.
Avery Castillo
Builds and scales Meta and X campaigns, from audience architecture to creative testing frameworks that keep CPAs in check.
Jordan Whitfield
Manages Google Ads search, Performance Max, and YouTube programs with a focus on query quality and conversion value.
Mara Okafor
Runs landing page audits and CRO testing, designing pages and forms that convert while keeping consent language clear and compliant.
Elias Navarro
Owns tracking, server-side tagging, offline conversion imports, and the dashboards that keep every campaign accountable.
Our values
Accountability
We report on cost and return—not vanity metrics.
Transparency
You own your accounts and data. Always.
Compliance
Clear disclosures, honest claims, and consent done right.
Experimentation
We test, measure, and let the data decide.
Grand Haven, Michigan
We work with clients nationwide from our home base on the shores of Lake Michigan.
Lead Metric Marketing LLC12976 128th Avenue
Grand Haven, MI 49417-9746
contact@leadmetricmedia.com
Serving clients across the U.S.
Remote-first collaboration with structured weekly check-ins, shared dashboards, and direct access to the people managing your campaigns.
Let's build something measurable.
Tell us about your business and where you want your numbers to go.